Ara is more than an armchair, it’s a multifunctional space that allows everyone who tries it out to discover an innovative product in its shape and also in its way of use, it gives its user the privacy that the new forms of communication very often require, it’s the ideal armchair to manage our day to day tasks, like dealing with emails, make conference calls or just enjoy a little privacy and relaxation time that we all well deserve after a long day at work.
Communication & privacy were the 2 main elements in which PerezOchando based their thoughts when developing Ara. Both brands have worked side by side in the developing of this new design that is the new addition to The Novelties catalogue, a live catalogue that every month throughout 2016 will welcome a new exclusive product by a different designer. For this exclusive design studio new technologies connect individuals around the world anytime and anywhere and that is where the idea of Ara started to emerge, they have designed and armchair that provides a private and comfortable atmosphere to be able to comunícate by using new technologies such us e-mail, conference calls, phonecalls….
Ara borrows its name from a type of bird from South America, a very characteristic parrot that can talk and communicate. This armchair gives its user the privacy that the new forms of communication very often require, it’s the ideal armchair to manage our day to day tasks, like dealing with emails, make conference calls or just enjoy a little privacy and relaxation time that we all well deserve after a long day at work.
Gabriel’s fabrics W25 Europost and Europost 2 bright, both of them bright yelow, have been the chosen fabrics to upholster the Ara armchair. The combination of textures for the upholstery of the backrest and seat add warmth to this exclusive piece. Its metalic tube structure is sorrounded by an evolvent backrest and a super comfortable seat.
The PerezOchando design studio joins the Missana family with their latest creation, the ARA armchair, this exclusive product is the last one to become part of our The Novelties catalogue. Claudia Pérez and Pedro Ochando are the founders of PerezOchando Studio, both are the perfect combination for a perfect cocktail, they have 2 very different profiles that allow them to be able to work in many different projects such as graphic, furniture and lighting design among many others. Both of them are also University teachers, they organize product design workshops and collaborations with consultancy firms from Barcelona such as Leadtochange or Bee&Butterfly.
Missana has over 20 years of proven experience and an endless passion for the design and upholstery worlds, with a new acquired challengue of making real new ideas and innovative proposals from designers all over the world. Every product is traditionally handmade in the factory in Alberic (Valencia,Spain). Missana’s products have been specified and used in many projects all over the world offering the most demanding audiences trendy and elegant pieces that are modern and contemporary at the same time, pieces that are perdurable over the years due to their durability and the use of noble materials in their production process.
Design: PerezOchando | www.perezochando.com
Photography: Cualiti | www.cualiti.com
Art Direction: Jimenez de Nalda | www.jimenezdenalda.com