From Icon to Concept to Innovation A Lobby Intervention

From Icon to Concept  to Innovation  A Lobby Intervention

του Michael D. Saarty* Simply put, the hotel market is getting stronger, an expanding global economy, flourishing tourism, rising disposable income, intra-regional growth, and with design expectations and tastes expanding via hot commodities like Apple iPod’s and evocative halo concept cars coming out of German, Japanese and Detroit’s worldwide design studio’s, “homage” is the movement of the day for achieving flagship and iconographic brand status. Even though Motel 6 has been a household word for…

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